Chess Gets Its Own Sunglasses In Time for the Championship Match in Dubai
World Chess is proud to unveil the first ever official chess sunglasses in time for the FIDE World Chess Championship Match that opens in Dubai today. The official citation says: “The glasses with their defined shape and smartly placed chess pattern, are another step in making chess (and chess players) cool and in line with World Chess’ mission to develop chess products worthy of the sport’s rising profile. One also really needs sunglasses in Dubai!”
Unlike tennis, golf, soccer and other sports, chess has often been historically docile about being conspicuously missing from the style pages, explains Ilya Merenzon, World Chess CEO. But this is not the offensive part. The offensive part is that now the most famous chess fashion icon is Beth Harmon, the fictitious chess player brilliantly portrayed by Anya Taylor-Joy in the Netflix hit ‘The Queen’s Gambit’, while the sport certainly has real-life stars who can qualify as well’.
‘With the World Chess glasses, chess players and fans can wear a representation of the game while adding a hip accessory to their looks. Checkmate!,’ — adds Merenzon.
The glasses, developed in collaboration with Akila Eyewear, a Los Angeles-based manufacturer, are handcrafted from eco-friendly plant-based cellulose acetate.
The unisex chess sunglasses feature a chess pattern on the inside of the frame — it’s visible without being too obvious. The box includes a bespoke cloth with the official chess board print and a custom box designed by World Chess. The first edition is available in limited quantities at the World Chess official shop and for partners of the World Chess Championship match in Dubai. World Chess is also a manufacturer of the official World Chess set exclusively used in the World Chess Championship cycle events.
About World Chess
World Chess is a chess gaming and entertainment group and FIDE’ official broadcaster and commercial partner. World Chess organized the FIDE Championship Matches in Russia, the USA, and the UK, and revolutionized the sport by signing the biggest media partnerships in history of the sport. World Chess develops Armageddon, the chess league for prime-time television. World Chess also runs FIDE Online Arena, the exclusive official chess gaming platform.
Visit the World Chess sunglasses page
